Updated in January 2026 LGPD COMPLIANT

Bet77 Privacy Policy – Brazilian Player Data Protection

At bet77, player privacy isn't a legal department checkbox – it's a genuine commitment from our team, from day one. This Privacy Policy clearly explains what we collect, how we use it, how we protect it, and what your rights are as a data subject. We've written everything in plain language, without the legal jargon that just gets in the way.

18+
By registering at bet77, you agree to this Privacy Policy and our Terms and Conditions.
Your data at a glance
256-bit SSL Encryption
Full LGPD Compliance
Data never sold to third parties
You control your own data
DPO available for requests
Cookies explained clearly

How bet77 protects your privacy

Six pillars that uphold your data protection on the platform

End-to-end encryption

All communication between your device and bet77's servers is protected by 256-bit SSL — the same standard used by Brazil's largest banks. Your personal and financial data never travels across the network as plain text.

LGPD Compliance

Bet77 operates in full compliance with the General Data Protection Law (Lei nº 13.709/2018). We collect only strictly necessary data, on a defined legal basis, and respect all data subject rights established by law.

Your data is not sold

Bet77 never sells, rents, or shares your personal data with third parties for commercial or advertising purposes. Data sharing with partners occurs solely for the technical operation of the platform, always under a confidentiality agreement.

You control your data

At any time, you can access, correct, port, or request the deletion of your personal data. Simply contact our Data Protection Officer (DPO) at contato@bet77.express.

Secure storage

Data is stored on restricted-access servers, continuously monitored and protected by multiple layers of security. We conduct regular audits to ensure our security standards remain up to date.

Minimum and necessary retention

We retain your data only for as long as necessary to fulfill the purposes described in this Policy or to meet legal obligations. Unnecessary data is securely deleted, with no possibility of recovery by third parties.

1. Who we are and who is responsible for your data

The bet77 is a Brazilian digital entertainment platform offering Sports Betting, Live Casino, poker, blackjack, roulette, slots, crash games, and e-sports. We operate at bet77.express and we are the company responsible for processing your personal data, acting as the Controller, as defined by the General Data Protection Law (LGPD – Law No. 13.709/2018).

This Privacy Policy applies to all users who register, access, or interact with the platform bet77 by any means – whether through the website, a mobile browser, or any other interface we may make available. By using our services, you confirm that you have read and understood this Policy.

This Policy is written in Brazilian Portuguese and applies exclusively to Brazilian players. All data processing described here follows applicable Brazilian legislation, in particular the LGPD.


2. What personal data we collect

The bet77 collects only the data necessary to provide the contracted services and meet legal obligations. Data is collected in the following situations:

2.1 Data you provide during registration

  • Full name and date of birth;
  • CPF (Cadastro de Pessoa Física);
  • Email address and mobile phone number;
  • Full residential address (ZIP code, street, city, state);
  • Bank details for withdrawal processing (Pix key, current account details for TED);
  • Identity documents submitted during the KYC verification process (RG, CNH, or passport).

2.2 Data generated by platform use

  • Betting, game and platform activity history;
  • History of deposits and withdrawals made in BRL;
  • IP address, device type, operating system, and browser used;
  • Date, time and duration of each access session;
  • Customer support interactions (chats, emails and WhatsApp messages).

2.3 Data collected automatically via cookies

Cookies and similar technologies collect information about how you browse the site, such as pages visited, time spent, and actions taken. See section 7 of this Policy for more details about cookies.

Important: bet77 never requests unnecessary sensitive data, such as your banking password, bank authentication token, or full credit card details outside of a certified secure payment environment.


3. How we use your data

The data collected by bet77 are used exclusively for the following purposes:

  • Account creation and management – identity verification, CPF validation, prevention of multiple accounts, and maintenance of your player profile;
  • Delivery of contracted services – processing of bets, casino games, poker, blackjack, roulette, slots, crash games, and e-sports;
  • Financial processing – deposits via Pix, boleto bancário, credit/debit card, PicPay, Mercado Pago and TED; withdrawals via Pix, boleto and TED in BRL;
  • Eligibility and compliance verification – confirmation that the user is 18 or older, is a resident of Brazil, and is not subject to self-exclusion;
  • Fraud and money laundering prevention – analysis of suspicious behavioral patterns and reporting to the relevant authorities when required by law;
  • Customer Support – support via live chat, email and WhatsApp, with request and complaint tracking;
  • Account communications – notifications about transactions, security updates, changes to the Terms and Conditions, and to this Privacy Policy;
  • Marketing and promotions – sending exclusive offers, bonuses and promotions only to users who have consented to this type of communication (you may withdraw your consent at any time);
  • Continuous platform improvement – aggregated usage analysis to identify product improvements, user experience enhancements and technical performance gains.

If you no longer wish to receive marketing communications from bet77, simply click "unsubscribe" in the footer of any promotional email or request opt-out via the support chat. Your request will be processed within 48 hours.


4. Legal basis for processing (LGPD)

All personal data processing carried out by bet77 is grounded in one of the legal bases set out in article 7 of the LGPD. The main bases we rely on are:

  • Contract performance (art. 7º, V) – processing required to deliver the services you signed up for when creating your bet77 account, including bet processing and payments in BRL;
  • Compliance with a legal obligation (art. 7, II) – data processed to meet regulatory, tax and anti-money laundering requirements imposed by Brazilian law;
  • Consent (art. 7º, I) – marketing communications and use of non-essential cookies, subject to explicit consent that may be withdrawn at any time;
  • Legitimate interest (art. 7, IX) – security analysis, fraud prevention, and platform improvement, always in a proportionate manner and in respect of the data subject's rights;
  • Credit protection (art. 7º, X) – risk analysis in financial transactions and solvency verification for high-value operations.

The bet77 maintains internal records of all personal data processing activities, as required by the LGPD, available for submission to the National Data Protection Authority (ANPD) upon request.


5. Sharing data with third parties

The bet77 does not sell, rent, or share your personal data with third parties for commercial purposes. Data sharing occurs only in the following situations, always on a defined legal basis:

5.1 Technology partners and service providers

We share only the data strictly necessary with partners who assist us in operating the platform, including:

  • Payment processors authorized by the Banco Central do Brasil to process Pix, boleto bancário, credit/debit card, PicPay, Mercado Pago and TED;
  • Live casino, slots, and crash game providers that operate the tables and certified RNGs;
  • Customer support platforms (live chat, email, WhatsApp) used to provide service in Portuguese;
  • Fraud analysis and identity verification (KYC) services for compliance with anti-money laundering legal obligations.

All partners are contractually required to handle your data with the same level of security and confidentiality as bet77 applies.

5.2 Legal and regulatory authorities

We may share data with competent Brazilian authorities — such as the Central Bank, the Federal Revenue Service, or law enforcement — when required by law, court order, or applicable regulation, including anti-money laundering reporting obligations (Lei nº 9.613/1998).

bet77 never shares your data with third-party marketing partners without your prior explicit consent. You control which communications you receive.


6. How we protect your data

The security of our players' data is treated as a technical priority at bet77. The protection measures implemented include:

  • 256-bit SSL/TLS encryption on all connections between your device and our servers;
  • Encrypted storage of passwords using irreversible hash algorithms (bcrypt with salt);
  • Two-factor authentication (2FA) available to all users who want to strengthen their account security;
  • Role-based access control – only employees with an operational need have access to specific data categories, with access auditing enabled;
  • Continuous Monitoring of suspicious access, intrusion attempts and anomalous behavior on the platform;
  • Periodic security audits conducted by internal teams and, where applicable, by specialized external consultants;
  • Incident response plan – in the event of a data breach that puts your rights at risk, bet77 will notify affected users and the ANPD within the timeframe required by the LGPD.

Despite all our technical efforts, no system is 100% invulnerable. That's why we also recommend that you follow good security practices: use a strong, unique password for your bet77 account, never share your credentials, and enable 2FA whenever possible.


7. Cookies and tracking technologies

The bet77 uses cookies and similar technologies to improve the user experience, ensure the platform functions correctly, and — with your consent — personalize content and communications. See the types of cookies we use:

You can manage your cookie preferences at any time through your browser settings or your account's privacy dashboard on bet77. Disabling essential cookies may prevent certain platform features from working properly.


8. How long we keep your data

The bet77 retains your personal data only for as long as necessary to fulfill the purposes described in this Policy or to meet legal obligations. General retention periods are:

  • Active account data – for as long as your account remains active on the platform;
  • Financial transaction history – minimum of 5 years after the transaction, as required by tax and anti-money laundering legislation;
  • Identity verification data (KYC) – minimum of 5 years after account closure;
  • Customer support records – up to 2 years after the ticket or account is closed, whichever is later;
  • Access and security logs – up to 6 months, unless required for a security incident investigation;
  • Marketing data (with consent) – until consent is withdrawn by the user.

Once the retention period ends, data is securely deleted or irreversibly anonymized, with no possibility of re-identifying the data subject.


9. Your rights as a data subject (LGPD)

The LGPD grants you, as a data subject, a robust set of rights that bet77 commits to fully respecting:

Access

Request a complete copy of the personal data bet77 holds about you at any time.

Correction

Request the update or correction of personal data that is incorrect, incomplete, or outdated.

Deletion

Request the deletion of your personal data processed on the basis of your consent, subject to any legal retention obligations.

Portability

Request the transfer of your personal data to another service provider in a structured, interoperable format.

Objection

Object to data processing based on legitimate interest when you believe your fundamental rights override that interest.

Information

Request information about which entities bet77 shares your data with and the legal basis for each processing activity.

To exercise any of these rights, please contact our Data Protection Officer (DPO) by email at contato@bet77.express, clearly stating the right you wish to exercise and providing the information needed to verify your identity. We will respond within 15 calendar days, as required by the LGPD.

If you feel your rights have not been properly addressed, you may file a complaint with the National Data Protection Authority (ANPD) through the authority's official website.


10. Minors

The bet77 is a platform exclusively for users aged 18 and over. We do not intentionally collect any personal data from minors. The registration process includes CPF and date of birth verification specifically to ensure that only adults use our services.

If you suspect that a minor has accessed the platform or provided personal data to the bet77, please contact our support team immediately via live chat or at contato@bet77.express. We will take the necessary steps to delete the data and terminate access as soon as the situation is confirmed.

The platform has technical mechanisms and verification procedures in place to prevent access by users under 18. Any attempt to circumvent these mechanisms will result in permanent account closure and, where applicable, notification to the relevant authorities.


11. International data transfers

To keep the platform running, some of our technology partners – such as Live Casino game providers with studios in other countries – may have access to personal data belonging to users of bet77 on servers outside Brazil.

When this occurs, the bet77 ensures that international transfers are covered by one of the legal bases set out in art. 33 of the LGPD, preferably through standard contractual clauses that require the recipient to apply a level of protection equivalent to that required under Brazilian law.

The bet77 does not transfer data to countries that do not offer an adequate level of protection, except where expressly authorized by the ANPD or where the transfer is necessary for the performance of the contract with the data subject.


12. Changes to this Privacy Policy

The bet77 may update this Privacy Policy at any time to reflect changes in legislation, our services, or our data processing practices. We commit to communicating significant changes by email and through a prominent notice on the platform at least 7 days in advance.

The version currently in effect is always the one published on this page. The date of the last update is shown at the top of the document. Continued use of the platform after a new version takes effect constitutes acceptance of the changes.

If any changes involve new data processing based on your consent, we will request a fresh expression of consent before beginning the new processing.

Last updated: January 2026 This version supersedes all previous versions of this Policy.

In the event of a conflict between this Policy and any other bet77 document, this Privacy Policy takes precedence on matters of personal data processing.


13. Contact, DPO, and how to exercise your rights

The bet77 has appointed a Data Protection Officer (DPO) responsible for overseeing compliance with this Policy and the LGPD, and for handling data subject requests. To contact the DPO or exercise any of your rights under the LGPD, use the channels below:

  • DPO Email: contato@bet77.express (subject: "Data Protection – [your right]")
  • Live chat: available on the platform 24 hours a day, 7 days a week, in Brazilian Portuguese
  • WhatsApp: Portuguese-language support for urgent personal data matters

Requests will be answered within 15 calendar days, as required by the LGPD. For requests that require additional identity verification, the deadline starts from the confirmation of your identity.

All data protection support at bet77 is provided in Brazilian Portuguese. Our privacy team understands the context of the Brazilian player and is ready to answer questions about the LGPD in a clear, accessible way.

Privacy questions at bet77

The most common questions from Brazilian players about data protection

No. bet77 never sells, rents, or shares your personal data with third parties for commercial purposes. We share data only with essential technology partners required for the platform to function — such as Brazilian payment processors (Pix, boleto, card, PicPay, Mercado Pago, TED) and game providers — always under a confidentiality agreement and on a legal basis defined by the LGPD.

You can request the deletion of your personal data by emailing contato@bet77.express (subject: "Data Protection – Deletion") or via 24/7 live chat. We will respond within 15 days. Please note that some data must be retained for a minimum legal period (transaction history for 5 years, for example), which does not prevent the deletion of other data not subject to that obligation.

Yes. bet77 operates in full compliance with the Lei Geral de Proteção de Dados (LGPD – Law No. 13.709/2018). We have a designated Data Protection Officer (DPO), we map all data processing activities, apply the data minimization principle (collecting only what is necessary), and guarantee the exercise of all data subject rights provided by law. Our technical infrastructure was built with privacy by design.

Yes, with some caveats. Essential cookies cannot be disabled as they are required for the platform's basic functionality (authentication, session security, payment processing). Analytical and marketing cookies can be disabled through your account's privacy dashboard or your browser settings. Disabling analytical cookies does not affect any bet77 functionality.

After account closure, bet77 retains data for the minimum legal period required by Brazilian law: transaction history for 5 years (LGPD + tax legislation), KYC data for 5 years (Anti-Money Laundering Law). Once the legal retention periods expire, data is securely deleted or irreversibly anonymized. During the retention period, your data is not used for marketing or to provide new services.

All financial data – including Pix keys, bank details for TED and card information – is transmitted and stored with 256-bit SSL encryption. bet77 does not store full credit card data; only authorization tokens are retained in partnership with certified processors. Bank account details for TED are encrypted at rest and accessible only by automated payment systems, with no direct human access.
Your data is secure

Play at bet77 with complete peace of mind about your privacy

Free registration, payments in BRL via Pix, data protected by 256-bit SSL and full LGPD compliance. A Brazilian platform that takes your privacy as seriously as it takes entertainment.

256-bit SSL
LGPD Compliance
Data never sold
24/7 Support in PT-BR
18+
Play responsibly. For players 18 and older only.

Privacy and Responsible Gambling go hand in hand

At bet77, protecting your personal data and promoting responsible gambling go hand in hand. Responsible gambling tools also involve the processing of sensitive data — such as session history and configured limits. We handle this information with the utmost care and confidentiality:

Deposit Limit

Settings securely stored in your account.

Session Alert

Session data used solely for your own control.

Account Pause

Secure log of breaks for 24h, 7, or 30 days.

Self-exclusion

Deletion records retained solely to prevent re-access.

18+

Exclusive platform for users aged 18 and over. Need help? Visit Responsible Gambling or call CVV: 188.

Documents related to this Policy

This Privacy Policy should be read alongside bet77's other legal documents, which together form the complete set of platform rules:

Português